Nov 23, 2019

Associate Brand Manager- Foodservice

  • Kerry Ingredients
  • New Century, KS, US

Job Description

Requisition ID 10318
Position Type (US)Full Time
Career Function Marketing 
Recruiter TK1
Posting Type LI

Leading to better encompasses all we do at Kerry, it's how we've become the worlds leading taste and nutrition company. Whether it's building and manufacturing sustainable solutions for food, beverage or pharmaceutical consumers, our commitment to lead the world to better nutrition drives us forward. With 24,000+ colleagues across the globe and 15,000+ Kerry products, your opportunities are limitless.

About Kerry

A career with Kerry Taste & Nutrition offers you an opportunity to shape how people across the globe view food and beverage while providing you opportunities to explore and grow as your interests do. With our commitment to a sustainable future, a career with Kerry is something you can feel good about.

About the role

At the Kerry Center in Beloit, we are a leader in taste and nutrition for the global food, beverage and pharmaceutical industry.  We have approximately 700 employees at this location that perform various task such as finance, procurement, supply chain and customer care.  This location is commutable from major cities such as Milwaukee and Madison. If you’re looking to build a career in Brand Management, with a team you can have some fun with, we might be the team for you.

 

The Associate Brand Manager responsibilities will span across supporting on holistic brand communications planning and activation, developing sales and brand promotions, building equity with our Operator and Distributor customers, and assisting with new product innovation and renovation initiatives. 

 

You will work with cross-functional teams of colleagues from Sales, Operations, Research & Development, and Commercial Finance. In addition, working collaboratively with the Director of Marketing, you will assist with developing and executing plans to deliver on annual and longer term financial goals, all while supporting the day-to-day needs of a category leading brand and a new brand in a high growth category.

Key responsibilities

Assist with the development of brand strategy & key initiatives to achieve revenue, margin and market share objectives.

Develop communication strategies by brand and by product categories that effectively showcase brand leadership to and enhance brand equity with customers.

  • Establish and maintain consistent marketing messaging across customer touchpoints, including websites, social media, packaging, selling tools, PR, and advertising.
  • Implement tracking of communication and promotional initiatives. This also includes the use of marketing analytics, including web analytics and ROI analysis.
  • Perform in-depth analysis and reporting of multi-channel marketing and promotional campaigns and programs to optimize their performance. Work to optimize programs for accelerated revenue growth and increased profitability based on P&L value drivers
  • Conduct operator and consumer market research at the direction of Marketing Director to monitor/understand changing market conditions, operator and consumer need states, etc. to develop best-in-class marketing programs and innovative products.
  • Work closely with Marketing Services, Digital Marketing, Customer Care, Sales and Agency Partners to develop, support, and manage the integration of marketing promotions, merchandising and trade show initiatives to drive product and brand growth.
Qualifications and skills
  • Education: Bachelor’s degree in marketing, business or related field
  • 4 years of experience with Brand management in multi-channel marketing with a minimum of 2 years in the foodservice channel 
  • Travel: Some travel will be required (10-25%)
  • Analytics – ability to leverage the power of data
  • PowerPoint - development and design

Kerry is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age disability, protected veteran status or other characteristics protected by law. Kerry will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion of a background investigation and drug screen. EEO is the Law poster can be found here. Additional information can also be here .                                                                                                         

Salary & Benefits

Competitive

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