Strategy & Planning – lead the development and execution of both the strategic business and marketing plans, through the involvement and participation of the key regional and local stakeholders. Organize a quarterly review of these plans and drive delivery on key priorities to achieve business growth goals.
Business Development - identify emerging market trends and unmet customer needs in targeted segments. Distill these insights into differentiating value propositions and new business opportunities. Lead the springboard and segment strategies and execution in consultation with the regional springboard and segment teams.
Innovation & Product Portfolio Management – working closely with the local and regional technical and marketing managers, co-lead the innovation process and align unmet needs with our technology capabilities in segment & springboard focus areas. Lead the introduction of new products, pricing, positioning, promotions, manage the portfolio and interface with supply chain for optimum success, profitability and growth.
Competitive Intelligence – manage a system to collect, analyze, and provide insights into competitive activity to develop strategy and facilitate business decisions. Provide ongoing updated detailed profiles for all key competitors in China with a clear understanding of our market share in focused segments. Provide China competitor information to regional marketing for consolidation into regional competitor strategy development. Communications – lead and manage communications on all promotions and marketing activities through traditional, website, and digital media in collaboration with the Regional Marketing Communications Manager. Evaluate program effectiveness and return on investment. Manage all brand communications and ensure brand equity is managed effectively.
Resource Management – provide career planning, support, and coaching for team. Attract and retain excellent talent delivering a high team performance. Set and manage spend within budgeted goals. Responsible for building capability in line with marketing excellence programme for the China marketing group.
Project Management – lead specific projects such as customer surveys and VOC interviews as required to support the business needs.
General Manager, Great China
Skill, Knowledge & Attributes