Apr 16, 2019

Global Strategic Marketing Summer Intern

  • Tate & Lyle
  • Hoffman Estates, IL, USA

Job Description

Opportunity to work in the global strategic marketing team at Tate & Lyle. This role will work with the teams responsible for commercializing new to the world food and beverage ingredients, developing the communication and support for those ingredients to be sold to some of the biggest food and beverage brand owners around the world.

 

Internship Overview:

Digital is the core of the global strategic marketing plan, and as such, we want to ensure best in class results in the B2B sector. This role will:

  • Complete analysis of various digital assets and campaigns, understanding best practices and creating any updated recommendations to the unified digital strategy approach
  • Review and make any recommended improvement to current tracking and dashboards on campaign performance
  • Creation of updates to digital content for website assets and digital communication using HTML and other programs.
  • Help manage direct to customer engagement data
    • Analyze and optimize distribution lists for enewsletters, eblasts, webinars
      • This includes SFDC list and use of other external lists
      • Refine and analyze lists by type of customer. title, etc. and track sales conversion rates

The internship will result in a presentation back to a cross functional team, with review of that analysis, insights and learnings to be applied to the T&L with recommendations on how to improve our plans going forward.


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