Mar 19, 2019

Consumer Insights Manager - Perfumery

  • Firmenich
  • Shanghai, China
Full time Sales & Marketing

Job Description

Provide insights from consumer research to support fragrance marketing and business development, with an aim of helping the various lines of business to achieve their objectives and better positions themselves to target clients in China

 

KEY RESPONSIBILITIES

  • Design and implement consumer research (both qualitative and quantitative) with the following day-to-day responsibilities:  
    • Develop project plans and brief research agencies
    • implement global CI methods and tools at regional/local level
    • Monitor fieldwork and provide progress reports
    • Review deliverables (including questionnaires / discussion guides, and reports) from research agencies and work closely with them to make sure all deliverables meet the project objectives and requirements

 

  • Analyze and interpret quantitative and qualitative research findings and provide insightful reports and presentations with a compelling “story” and a point of view (as opposed to just data and information) to inform business decisions
  • Present research findings to internal business stakeholders and external clients and be able to explain the implications to clients’ business as and when required 
  • Work closely with the regional/global CI team on regional/global research projects and provide on-the-group support in project implementation when required
  • Identify consumer trends with a view to integrating these trends into business plans and strategies
  • Collect secondary data from various sources to support business and strategy planning as and when required

 

CANDIDATE PROFILE:

  • At least 3 years of solid customized research experience gained from research agencies and/or client companies
  • Ability to design and execute quantitative and qualitative research projects independently from start to finish
  • Excellent data analysis and interpretation skills to identify and communicate the business implications
  • Comprehensive experience in market research project management, including questionnaire/discussion guide design, sampling, fieldwork management, analysis and presentation of results
  • Strategic thinking and understanding of how to turn research data into succinct and strategic intelligence
  • Good understanding of FMCG and business-to-business industry e.g. skin care, hair care, fabric care, house care (useful but not a must)
  • Excellent written and spoken English at report writing and presentation-level is a plus

Salary & Benefits

Competitive

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