May 03, 2019
Ingredion is hiring a Digital Marketing Analyst to support the marketing communications team through a combination of digital and social activation, copywriting, SEO and post-event measurement, analysis, reporting and recommendations for optimization.
In this role, you will conduct analytics audits, analytics configurations, testing and implementation and build visual reports from multiple data sources. You will provide data analysis and actionable insights to inform Ingredion’s DIGITAL FIRST digital strategy across various functions, including Marketing, Sales and Business Development. Additional responsibilities include supporting other digital marketing activity and tools, including email marketing, marketing automation, digital portal updates, and tablet and mobile sales enablement tools.
As Digital Marketing Analyst, your responsibilities will include:
Collecting and triangulating insights across multiple digital marketing platforms and translating them into significant and concise reports projecting campaign flows, seasonality and user behavior patterns, suitable for publication to various management levels and functional roles.
Championing data-driven intelligence to support a measurable conversion model, by working to integrate other data sources, including CRM and sales data, to build insight into customer behavior and needs.
Monitoring web, social and email automation channels to identify optimization opportunities (bounce rates, sentiment, response triggers) for key initiatives to improve campaign performance, map customer journeys and inform attribution models.
Leading social media strategy optimization and implementation across key channels including, LinkedIn, Twitter, YouTube and Instagram.
Crafting SEO methodologies and leading adoption and implementation of ongoing SEO activity.
Providing data in support of the digital change management program to ensure digital channels are considered and adopted before more traditional channels as part of the global DIGITAL FIRST program.
Partnering with internal teams and external agencies to deliver monthly, quarterly and annual marketing performance reports on time
This position is well-suited for you if you:
Want to further develop digital marketing knowledge, understanding and competency within an organization.
Have a firm understanding of digital marketing reporting KPI’s for tracking web, social media and email marketing automation platforms and the business sense to triangulate data into actionable insights.
Possess strong analytical skills with a keen ability to identify patterns in data and draw meaningful conclusions.
Have the ability to think strategically and use data analytics to inform strategic business decisions.
Take an external perspective in decision-making to put the customer at the center of every issue.
Have a willingness to learn on the fly and keep up with industry reporting trends, best practices and benchmarks.
Are a self-starter who is responsive and flexible.
Qualified candidates will have:
Bachelor’s degree in Marketing or Business with Finance, Data science or Statistics related field.
Minimum of 3 years’ experience in marketing communications, including content, social media, digital marketing, data analytics and data insight development. Previous experience in B2B marketing is preferred.
Excellent copy writing skills and ability to demonstrate experience writing for digital audiences, including search
1-2 Years’ experience with the principles of web user experience (UX) focused on conversion tactics, A/B testing, return on investment (ROI) analysis and multichannel attribution reporting.
Previous experience working with both portal and content management systems and reporting (Adobe Experience Manager, Adobe Analytics, Adobe Target and Google Analytics an advantage)
Experience with CRM solutions, marketing automation tools and their associated reporting platforms, dashboards and tools (Salesforce.com and Pardot an advantage)
Experience with social media marketing and management tools and platform reporting (Hootsuite, LinkedIn, YouTube, Instagram and Twitter an advantage)
Experience with sales enablement tools and reporting (iPresent and AtEvent an advantage)
Expertise in a range of report generation tools, including Microsoft Excel, Microsoft PowerPoint, Visio and Tableau
Previous experience with SEO and SEM.
Knowledge of HTML a plus.
Strong interpersonal and communication skills.
Ability to travel up to 15%
Westchester, IL, USA