In the News

Valentine's Day instigates sweet and savory, indulgent NDP

Valentine's Day offers consumers a chance to spoil their loved ones - and often themselves - with a surge of limited edition NDP including tasty treats and flavorful twists on popular products. 

Limited edition products specifically created to celebrate romance and love, as well as delicate taste buds, prove as a more appealing option. The excitement in discovering a new flavor of an already popular product is combined with the urgency of the limited time it will be available for, prompting consumers to reach for it. 

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