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Symrise launches authentic food program

The Symrise Global Culinary Team has launched the Joy of Authentic Food Initiative which helps food manufacturers create the unique food experiences their customers demand by capturing the best of science and nature. Noah Michaels, Senior Chef and Culinary Team Leader, stated that the global Joy of Authentic Food program is part of a natural evolution that is taking place in the culinary arena.

Consumers, especially the influential Millennial demographic, want to have “real” food experiences. They are watching cooking shows that highlight ethnic and local food, going on citywide tasting treks, shopping at local farmers’ markets and attending interactive chef-hosted events.
 
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