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Sugar-free success: Coca-Cola enjoys 25 percent growth for Sprite on Dutch relaunch, two countries to follow

In March 2017, the Netherlands became the very first country in which Coca-Cola revamped Sprite as a completely no-sugar and no-calorie soft drink. According to the company, the target group wants less sugar and more choice in low-calorie and no-calorie soft drinks. In the past year, Sprite played an important role in satisfying this demand. One year after its reintroduction, there is an excellent match between supply and demand. Last year, Sprite realized volume growth of 4.4 percent (Ex-factory week 11 – week 52, 2017).

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