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Research from Welch’s Reveals Consumers are Stuck in a “Purple Haze”

According to new research commissioned by Welch’s Global Ingredients Group, just 18 percent of Americans can name more than three types of purple fruits and vegetables. This is in spite of nearly three quarters (73 percent) claiming that they know purple fruits and vegetables are widely available, and 63 percent saying they are aware that they should eat more colorful produce.

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