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“REDsugar”: Bell Flavors solution allows for 30 percent sugar reduction

Supplier of flavors, botanical extracts and specialty ingredients, Bell Flavors & Fragrances EMEA (Bell), has launched a functional taste solution for a 30 percent reduction of sugar in beverages, dairy, ice cream and bakery applications. With its newly developed REDsugar flavor range, Bell seeks to change consumer behavior and political frameworks, by focusing on natural, clean label product developments with less or low sugar.

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