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DSM unveils new branding for gellan and xanthan gum ingredients

Royal DSM has unveiled new brand identities for its gellan gum and xanthan gum portfolios amid the growing demand for plant-based ingredients. DSM Hydrocolloids (DHC), the company’s hydrocolloids business, is seeking to strengthen its foothold in the industry with its knowledge in gellan gum, customer-led innovation and purpose-led strategy. The move marks the company’s steps to further expand its product portfolio and become a trusted biogum partner.

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