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Danone and Mars Join Givaudan's new Mista innovation platform

Danone, Mars and Ingredion have signed up as founding members of Givaudan’s new innovation platform for the food industry.

Called Mista, the initiative is said to be more encompassing than an incubator or accelerator and aims to enable start-ups and established corporations to optimise ideas, products, people and investments.

Located in San Francisco, Mista will open its physical premises in early 2019. With 7,000 square feet of space, the Mista Optimisation Centre will provide access to a product development facility, equipment for pasteurisation and fermentation, experts providing market and leadership development strategies, as well as input from culinary and food scientists.

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