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Britvic research reveals soft drinks will soar this Christmas as alcohol consumption declines

Brand new research from Britvic has revealed that almost half of consumers (45 percent) are set to buy more soft drinks at Christmas as figures show that over a fifth (21 percent) plan to drink less alcohol. With 37 percent also planning to spend more on soft drinks at Christmas than previous years, increasing to over half (56 percent) of consumers aged 16-24, seasonal soft drinks sales are set to soar this Christmas and Britvic is advising leisure operators to be prepared.

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