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Botanicals breakthrough: Spicing up natural ingredients for clean label claims

 One food trend that is undeniably shaping 2017 is botanicals – how substances obtained from plants are giving a major boost to new products across multiple platforms. Eagle-eyed consumers scan labels more than ever, scrutinizing the small print for signs of sugar or a host of other unnatural ingredients. The clean label trend is driving so many food and drink segments and it’s the natural and healthy credentials of botanicals that are increasingly making them popular and a go-to choice for innovators looking to make bold health and well-being claims.

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