Vegan and vegetarian lifestyles as well as consumer demands towards a health-conscious diet in combination with individual fitness have become a booming trend in the past few years. It’s no surprise, that the market for sports nutrition and supplements is growing due to these developments, profiting from a fast increasing consumer group. Classic flavors remain very popular, nevertheless, innovations are very well accepted on the market. Bell Flavors and Fragrances, therefore, focuses on a mixture of well-known and innovative taste impressions and presents a variety of natural, vegan flavor combinations for protein shakes in its concept “Green Energy”.
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