Aug 20, 2019
Segment Marketing Manager Featured
Location: Home Based (Belgium, Netherlands, France, Germany, UK) Our client is a market leading global manufacturer of high margin ingredients and solutions. The company provides innovative ingredient solutions to both food and beverage manufacturers. The company is hiring a Segment Marketing Manager that will be responsible for driving the growth and development of defined segments in the region. The person in this role will work closely and in alignment with the regional platform leads, sales and technical teams to provide segment insight and opportunities to help accelerate business development. Responsibilities Act as a segment expert at a regional and / or country level with in-depth understanding of segment. Develop regional strategy for the segment and execute regionally. Conduct Market research to identify trends and anticipate business opportunities. Establish the market sizing of opportunities. Work with regional business leaders and global platforms, to deliver the segment objectives. Develop knowledge of competitors and the company's market share and identify current and future sources of competitive advantage. Conduct pricing analysis including elasticity and product and price positioning within the segment. Manage the portfolio of solutions for the segment e.g. new product pipeline, application pipeline and launch of new products. Requirements Bachelor’s Degree in Business, Food Science/Technology or another related field. Solid experience in Segment Marketing or Product Marketing, specifically in the food Ingredients industry. Experience across various food applications and ingredients. Specific deep knowledge of the relevant segment will be an advantage. Proven expertise in Marketing plans design and implementation and product launches. Interest in keeping up to date with the latest developments. Communicate effectively with and influence senior-level stakeholders both internally and externally. Ability to think strategically. Effective influencer with strong interpersonal and communication skills.
ASL Search Remote (Europe) Full time